Literacies Across Media

Chapter 6: Salience and Fluency
Margaret Mackey

I wasn’t necessarily surprised by Margaret Mackey’s findings in Chapter 6: Salience and Fluency of her text Literacies Across Media. I think the fact that the children being studied were able to distinguish their interest and the potential direction of the story just by reading, watching or playing through introductions was great – but I feel like media is set up for media consumers to be able to do that. Very infrequently will the tone of any material change so quickly that a movie you initially interpret to be a romantic comedy will turn out to be a horror movie. We are trained as media consumers to pick up on things like character introductions, and retain that information because it will most likely be significant at some point, and the more practise we have the easier it is. One example from of this from the chapter, is the introduction of a clown during the first few minutes of the movie Air Bud. The children were easily able to discern that at some point the clown would become significant to the storyline. The fact that the children studied were able to pick up on these literature and thematic cues, demonstrates how these kinds of tropes become second nature to us as media consumers.

I would be interested to know how many of the children whose responses being studied were previously familiar with the materials that they were shown. Mackey does acknowledge that she would attempt to find out the first impression on a material and if the participant would pick up the material again, but how trustworthy are recollections of past impressions? I can think of numerous books that I have read where the introduction was not captivating, but after I had forced myself to read through the end, I ended up liking the material. After the first 50 pages of The Girl With The Dragon Tattoo for instance, I was ready to put the book down. But I was urged to keep reading by others who had read the books, and I was told that after page 200 the story becomes much more interesting – which was true. My impression of the introduction ultimately became secondary to my feeling of the material as a whole. As I am presumably a more seasoned reader than the children being interviewed, and my ability to separate my feelings about a materials introduction becomes skewed by my feelings of the material overall, then I do not believe children would be anymore successful in separating the two.

The chapter reinforced for me that everyone has their own preferences and reasons for their preferences that don’t necessarily change no matter what kind of media you are consuming.


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